Challenge

Making possible different scenarios on the behavior of Brazilian investors, in order to really help clients to map business opportunities and properly target their sales and financial education efforts, was the great challenge of the Insights project.

Solution

In partnership with the QADS powered by Qintess development team, we applied all the best Analytics practices through advanced tools, so that a huge variety and amount of data could be processed and automated to present information in a consolidated manner, in dashboards that bring from market overviews to data segmented by region, state and municipality.

Benefits

The results obtained were in fact significant to the point of not only solving all the issues identified as pain at the beginning of the project, but going further, providing a general understanding of Brazilian investors (from the point of view of economic development) and directly helping to education and prospecting for clients for the capital market.

In other words, DATAWISE Insights not only identifies the behavior pattern of the Brazilian investor, but allows the extraction of the best market opportunities through various panels.